R11.50

Resource Description

Suid-Afrika se plaaslike toerismemark bestaan uit n groot verskeidenheid mense.
Om effektief elkeen se behoeftes te bevredig, moet die toerismebedryf hierdie mense versigtig groepeer en produkte vir elke groep voorsien.
Die groepering staan bekend as marksegmentering.

Die les bied ‘n PowerPoint oor die segmente.

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