The Five Domestic travel market segments

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  Teacha!
  Teacha!

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Resource Description

There are many different types of people that make up South Africa`s domestic tourism market and in order to effectively provide for each one’s need, our tourism industry should carefully group people together and provide products for each group.
This grouping is called market segmentation.

This lesson provides a PowerPoint presentation as well as a PDF document for the learners.

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